I grew up in a wedding venue. By the time I was sixteen, I'd worked the kitchen, helped manage bookings and done silver service. I knew what couples noticed before I knew what a P&L was.
I spent the next two decades building businesses outside hospitality. A lead generation and marketing agency. Then GoResponse, a multi-channel contact centre that grew to 130 people and counted M&S, Heathrow, P&O, Macmillan and Moss Bros among its clients. In 2012 it was voted the best contact centre in EMEA and third best in the world, and I was named Best Contact Centre Leader in EMEA. After selling GoResponse, I launched one of the UK's first AI agencies in 2014.
What all of it taught me was the same thing: the businesses that win are the ones that respond faster, communicate better and follow up smarter than the competition. Coming back to hospitality, the gap was obvious. Venues had the product, the passion and the people. What most were missing was modern engagement.
Today I run Venuebot, built for wedding venue sales teams. The software is one part of it. The bigger part is bringing that background directly to venue owners and their teams: auditing current processes, finding the conversion killers, and putting a best-practice system in place that wins more bookings.