The Little Fox, Chester

The Little Fox were running on five or six spreadsheets and, in David’s words, “chasing our tails constantly”, answering enquiries only between 9 and 3 on weekdays. We replaced the lot with one system that responds around the clock and books tours automatically. They now convert eight out of ten tours into bookings, and the pressure the team lived under is gone. David describes it as built around how they work, not bought off a shelf.

“We convert eight out of ten people who walk through the door.”